As a Content Marketing Manager at Blockbrain, you own how Blockbrain shows up in the market — across our website, blog, press, social media, and beyond.

You translate a technical product and complex enterprise use cases into stories that resonate with the decision-makers in different target audiences. Working closely with Blockbrains founders, sales, and product teams, you turn customer wins, product launches, and ideas into a steady stream of high-quality content that builds brand authority and drives pipeline.

In Your First 6 Months, You Will

Take ownership of the editorial calendar and establish a consistent publishing rhythm
Publish high-impact customer case studies
Drive measurable growth in organic traffic and LinkedIn engagement
Establish a baseline content performance dashboard and report on key KPIs

Own the content roadmap: Build and run our editorial calendar across blog, website, and social, ensuring every piece ladders up to a clear business goal.
Produce content that drives pipeline: Write blog posts, landing pages, whitepapers, case studies, factsheets, and other long-form content that turns interest into qualified leads.
Lead PR, thought leadership, and social: Build journalist relationships, secure media placements in business and tech publications, manage strategic press releases, and drive our LinkedIn presence on both the company page and founder profiles.
Own SEO: Conduct keyword research, apply on-page optimization, and write content that ranks — treating SEO as a natural part of your content process, not an afterthought.
Measure what matters: Own content performance reporting: track organic traffic, lead attribution, engagement metrics, and conversion rates. Use data to iterate and improve continuously.
Nurture leads through email: Own the content newsletter and support email marketing sequences that keep prospects and customers engaged across the funnel.
Activate through events: Support or lead the content production for webinars, virtual events, and thought leadership sessions in collaboration with sales and product.
Shape and protect the brand: Own our voice, messaging, and visual consistency across every external touchpoint, in close partnership with design.
Win in AI search: Develop how Blockbrain shows up in ChatGPT, Perplexity, and AI Overviews — a new and fast-evolving discovery channel that we're investing in now.
Turn customers into stories: Interview customers and transform their wins into case studies, ROI narratives, sales collateral, and social content.
Own the website content: Manage the blog, landing pages, partner pages, and newsroom on blockbrain.ai. Partner with performance marketing on lead-gen landing pages that convert.

(Senior) Content Marketing Manager

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